Tag Archives: social media

Which South African inspires you?

We all have at least one person we look up to and who’s shaped one or other aspect of our lives. So we were curious to know which South African inspires our Facebook followers…

Of all the responses, it looks like former president Thabo Mbeki is still a great influence among many South Africans. President Jacob Zuma and Economic Freedom Fighter’s leader, Julius Malema, were not far behind either. Continue reading

5 Tips for building your business’ website

If by now your business isn’t online, you run the risk of going out of business.  Customers and investors are searching for businesses such as yours on the internet. Therefore, having an online presence  makes it easier for them to find you, which is vital for the success of your business.

Below we share a few tips to get you started on your online venture:

Building your business' online presenceGet a domain name

Websites such as YolaWordPress and Wix allow you to use their services and create a basic website for free. But numerous services, including GoDaddy and Namecheap enable you to purchase your own domain name which is beneficial in that:

  • You can take your traffic wherever you go
  • If the platform suddenly closes, you don’t lose your address and traffic

List your business on local search engines

Local search engines list your business enabling people to find information about your business and leave comments.

Therefore, to stay up-to-date and improve the information available about you, it is vital that you own your company listings. In addition, owning your company listings allows you to interact with your customers, ensuring that you respond to any bad reviews and thank those giving good reviews.

Claiming your Who’s Who company page will allow you to enhance your company profile by adding a description, logo and marketing image and contact details.

Start a blog

Customers want more than just information about your product offering, and a blog gives you the perfect opportunity to create relevant content for them. Giving your personal opinion about topics of interest will help to establish you as an expert in your field, and make your customers appreciate you even more. Plus, they may share your expertise to new potential customers – a direct benefit to your business.

Have a social presence

We all know that social networks such as Twitter, Facebook and Google+ all have a huge audience following. These audiences may be seeking businesses such as yours or may offer benefits that will help you rank higher in web search results. Also, if relevant to your business consider Pinterest, Instagram and Tumblr.

You will be doing your business a disservice by  ignoring social media, as it is such a powerful and growing channel.

Learn about SEO

SEO is an essential marketing tool for any business. It plays a pivotal role in increasing the visibility of your website. Once you understand how you can boost the ranking and frequency of which your business appears in search results, you will be able to bring business and customers to your site. Google offers some basic guidelines to get you started.

While it is important to ensure your business is visible online, it is just as vital to make sure that your personal online presence is presentable too.

Are you older than SMS?

Twenty-two years ago no one knew a simple season’s greetings text to a friend would turn SMS into the world’s most common form of communication. With the unprecedented popularity of Twitter, Facebook, Whatsapp and Mxit, texting has become one of the greatest inventions of our time.

To celebrate the 22nd birthday of text messaging, we collated 6 facts you probably didn’t know about the worldwide phenomenon:HBD SMS edited

The world’s first text message was sent out on 03 December 1992 by Neil Papworth, a software programmer from Reading.

Initially the idea was for Papworth to develop an in-house Short Messaging Service Centre for staff at Vodafone’s site in Newbury, Berkshire.

It took 7 years for text messaging to take off.

Mobile phone companies in the United Kingdom were convinced that people would still prefer face-to-face contact as opposed to typing a message. The phenomenon became popular in 1999 when rival networks started allowing customers to exchange SMS while also introducing pay-as-you-go.

Whatsapp is the biggest competition in the SMS arena.

Owing to Whatsapp’s major success is the mobile messaging app’s free text messages. While many large mobile operators still charge fees for a set amount of text messages, Whatsapp charges close to nothing for their messaging service.

Men use text messaging more than women.

While women use SMS to send long messages and  discuss their relationship issues, men see the messaging service as a functional way of communicating. As such, they use SMS to send short text messages.

Texting is the second most common use for a phone.

The first being checking the time.

Text messaging is in the Guinness Book of World Records.

Sonja Kristiansen of Norway broke the fastest text message when she wrote: “The razor-toothed piranhas of the genera Serrasalmus and Pygocentrus are the most ferocious freshwater fish in the world. In reality, they seldom attack a human,” in just 37.28 seconds. The record was previously held by 24 year old Scot Craig Crosbie, who typed the same message in 48 seconds.