If by now your business isn’t online, you run the risk of going out of business. Customers and investors are searching for businesses such as yours on the internet. Therefore, having an online presence makes it easier for them to find you, which is vital for the success of your business.
Below we share a few tips to get you started on your online venture:
Get a domain name
Websites such as Yola, WordPress and Wix allow you to use their services and create a basic website for free. But numerous services, including GoDaddy and Namecheap enable you to purchase your own domain name which is beneficial in that:
- You can take your traffic wherever you go
- If the platform suddenly closes, you don’t lose your address and traffic
List your business on local search engines
Local search engines list your business enabling people to find information about your business and leave comments.
Therefore, to stay up-to-date and improve the information available about you, it is vital that you own your company listings. In addition, owning your company listings allows you to interact with your customers, ensuring that you respond to any bad reviews and thank those giving good reviews.
Claiming your Who’s Who company page will allow you to enhance your company profile by adding a description, logo and marketing image and contact details.
Start a blog
Customers want more than just information about your product offering, and a blog gives you the perfect opportunity to create relevant content for them. Giving your personal opinion about topics of interest will help to establish you as an expert in your field, and make your customers appreciate you even more. Plus, they may share your expertise to new potential customers – a direct benefit to your business.
Have a social presence
We all know that social networks such as Twitter, Facebook and Google+ all have a huge audience following. These audiences may be seeking businesses such as yours or may offer benefits that will help you rank higher in web search results. Also, if relevant to your business consider Pinterest, Instagram and Tumblr.
You will be doing your business a disservice by ignoring social media, as it is such a powerful and growing channel.
Learn about SEO
SEO is an essential marketing tool for any business. It plays a pivotal role in increasing the visibility of your website. Once you understand how you can boost the ranking and frequency of which your business appears in search results, you will be able to bring business and customers to your site. Google offers some basic guidelines to get you started.
While it is important to ensure your business is visible online, it is just as vital to make sure that your personal online presence is presentable too.