Tag Archives: marketing

How to engage with your Instagram followers

Instagram is no longer just a platform for users to post images of their favourite things. Now businesses can use the social media platform to fill their pages with brand content. As a matter of fact, in comparison to other major social media platforms, Instagram has the highest engagement rates between brands and customers.

While it’s great that your followers want you to engage with them, how you go about it is what matters. If you’re uncertain about what it takes, follow these tips below to ensure you get the most from your Instagram followers.

Instagram

1.Teach yourself how to make most of Instagram for business

More and more businesses are setting up homebase on Instagram so they can stay in touch with their target market. In response, Instagram has created an Instagram for business, where businesses can now get tips, brand spotlights, API examples and news straight from Instagram’s headquarters.

2. Develop a following

Consider these three tips for growing your followers:

  1. Make use of popular and relevant hashtags
  2. Link your Facebook page to your Instagram account
  3. Follow back, comment and like others’ posts

3. Add an embedded Instagram video to your website

With Instagram’s embed feature, you can extend your content to users who may not be able to see your shares on other social media networks.

4. Contrast your posts by using filter types and no-filter types

You can use the various filters Instagram provides to change the look and feel of your page. A study conducted by Simply Measured  revealed the top filter choices, finding that top of the list was Lo-fi, followed by Valencia, Rise, Amaro, Hudson, Sierra, X-Pro II and Hefe.

5. Host photo contests on Facebook

You can leverage photo contests on Instagram using hashtags so you can organise submissions and an RSS feed to keep up with entries as they come in.

To help you promote your contest, use Facebook status updates.

6. Post images of your employees

A few posts of some behind-the-scenes shots is a great way to showcase your organisation. It’s also a way to celebrate your employees and show how much you value them.

These are only a few ways to use Instagram to enhance your brand. If you have any tips of your own that you’d like to share, you can leave a comment in the comments box below.

From Marketing to Mattering

Making consumers aware of products and services used to be one of the most important things for an organisation or a brand. Marketing was based on the four P’s: Product, Price, Place and Promotion, and that was it. Today however, there is much more to it. It’s not only the product or the service that has to distinguish itself from others, it’s the brand as well.

1So how is an organisation or brand able to get the undivided attention of its consumers today and in the future? Continue reading