Tag Archives: Internet

How to engage with your Instagram followers

Instagram is no longer just a platform for users to post images of their favourite things. Now businesses can use the social media platform to fill their pages with brand content. As a matter of fact, in comparison to other major social media platforms, Instagram has the highest engagement rates between brands and customers.

While it’s great that your followers want you to engage with them, how you go about it is what matters. If you’re uncertain about what it takes, follow these tips below to ensure you get the most from your Instagram followers.

Instagram

1.Teach yourself how to make most of Instagram for business

More and more businesses are setting up homebase on Instagram so they can stay in touch with their target market. In response, Instagram has created an Instagram for business, where businesses can now get tips, brand spotlights, API examples and news straight from Instagram’s headquarters.

2. Develop a following

Consider these three tips for growing your followers:

  1. Make use of popular and relevant hashtags
  2. Link your Facebook page to your Instagram account
  3. Follow back, comment and like others’ posts

3. Add an embedded Instagram video to your website

With Instagram’s embed feature, you can extend your content to users who may not be able to see your shares on other social media networks.

4. Contrast your posts by using filter types and no-filter types

You can use the various filters Instagram provides to change the look and feel of your page. A study conducted by Simply Measured  revealed the top filter choices, finding that top of the list was Lo-fi, followed by Valencia, Rise, Amaro, Hudson, Sierra, X-Pro II and Hefe.

5. Host photo contests on Facebook

You can leverage photo contests on Instagram using hashtags so you can organise submissions and an RSS feed to keep up with entries as they come in.

To help you promote your contest, use Facebook status updates.

6. Post images of your employees

A few posts of some behind-the-scenes shots is a great way to showcase your organisation. It’s also a way to celebrate your employees and show how much you value them.

These are only a few ways to use Instagram to enhance your brand. If you have any tips of your own that you’d like to share, you can leave a comment in the comments box below.

Facebook announces partnership with Airtel to offer free internet in Africa

Free basicsIt’s been a few months since Facebook launched its Free Basics service to over 30 countries, including South Africa. Now, the social media giant has announced a partnership with Airtel Africa to spread  its services to a further 17 African countries.

Internet.org first rolled out its services in Zambia. As of Tuesday, 17 November, Mark Zuckerburg confirmed that half of the 30 countries with Free Basics are in Africa.

Free Basics is part of Facebook’s Internet.org programme which provides free internet access to users who cannot afford internet services. In South Africa, Free Basics, in association with Cell C, brings internet services closer to those without. There are plans to increase consumer reach through other service providers in the country.

This means that users in Burkina Faso, Chad, Gabon, Madagascar, Niger, Nigeria, Republic of Congo, Sierra Leone and Uganda, can now also enjoy free internet, provided users access websites associated with the app.

By simply downloading Internet.org’s Free Basics App on an Android device or visiting FreeBasics.com, users can access Facebook and the following websites, free of charge:

Education: BeSmart, LoverWords, FunDza, Schilars4Dev, Wattpad, WorldReader, D-Siders

Finance and Jobs: Careers24, DAI, SmartBusiness, MoneyMatters

Health: Health24, BabyCentre and MAMA, HIV360 and Unicef Facts for Life

Information: Bing, Cell C, WikiHow and Wikipedia

Marketplaces: Gumtree and OLX

News: News24, BBC News and SuperSport

Women: Intel She Will Connect, Girl Effect, iLearn

To find out how the app works, visit Careers24.

What you need to know about internet scamming

Nowadays, many people are online and use internet banking as a convenient and helpful tool for making banking transactions. Online fraudsters are also on the rise and are developing complicated methods to retrieve confidential information from you, the internet user.internet scamming

There are three main methods hackers use to gain access to intimate information, namely, phishing, SIM card swaps and to a lesser degree, Trojan Horses. Continue reading