Making consumers aware of products and services used to be one of the most important things for an organisation or a brand. Marketing was based on the four P’s: Product, Price, Place and Promotion, and that was it. Today however, there is much more to it. It’s not only the product or the service that has to distinguish itself from others, it’s the brand as well.
So how is an organisation or brand able to get the undivided attention of its consumers today and in the future? Continue reading