So, you’ve read every article on online branding, you’ve joined every network and now you’re waiting for the contact requests and business opportunities to come rolling in, and yet your inbox is still strangely silent…
Are you being overlooked online? Unfortunately, there is no one-stop, does-it-all, top tip to get your profile noticed. Instead, it’s a series of steps and an ongoing endeavour. The good news is that it’s never too late to start.
The first step is to place yourself where you’ll be found. Position yourself amongst others in your industry, or alongside other professionals, on a trusted platform. Choose platforms which offer great search results, such as Who’s Who or LinkedIn, as this is key to being found online.
It is important to remember that joining all the networks isn’t enough – once you’re registered on Facebook, Twitter, LinkedIn, Who’s Who and so on, you need to complete your profiles and update your statuses, regularly. Different platforms offer different tools, which can be utilised to promote different aspects of your personality.
Network your way to career success by adding, following and engaging with the people most relevant to your industry or product. And don’t just follow those you admire or aspire to emulate : follow those they follow, and engage them in meaningful conversation.
Use social networks and professional platforms to offer value to potential fans, followers and clients. Be sociable by making use of the different networking features offered by each platform. Be sure to respond to questions, offer ideas and advice, and take part in discussions. Being sociable and approachable will make you more likely to be approached by potential clients and customers.
Remain consistent, and be open to modifying your approach as online networks and technologies change. Google your name regularly to see what others can see about you, and to gauge what others are saying about you.
Keep your online profiles updated, and share your projects and successes with your fans, followers and friends. Bear in mind that online reputation management is an ongoing process. Good luck!