So you’ve graduated, or you’re looking to change roles, or perhaps aiming to climb the corporate ladder? Online personal branding plays a central role in helping you to secure the job you want, so paying attention to how you portray yourself online while job hunting will certainly pay off. It’s important to display your true self and your attributes on the right platforms. Put your resume on a website such as Who’s Who of Southern Africa, detail your professional history and mention your values and strengths. Make it easy for recruiters and potential employers to find out what they want to know about you, without giving away too much personal information. Executives Online offers some helpful tips in their post about preparing an impressive CV. Your experience is valuable, so update your profile with all the information which can help a potential employer to see your range of skills. This includes work you’ve done for free, and any volunteer programmes you’ve participated in. Be consistent and honest, and make sure your online and offline resume contains the same information. Upload a great head and shoulder shot to all your online profiles and use the same picture everywhere, to make your online presence easily recognisable. See Michael Edwards’ tips on posing like a professional for some excellent advice. Make sure your personal social networks reflect your professional values too: be sure not to post anything embarrassing, offensive or objectionable. A general rule of thumb is: don’t post anything you wouldn’t say in any other professional setting. And finally, good luck with your job search!
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