This week’s local branding expert is Alexis Chaffe, online fashion editor at 36Boutiques.com. She shares her top tips on how to dress for success, inspired by her experience at South Africa’s premium online fashion retailer.
Your appearance is what the world judges you on initially, so Alexis urges you to look well put together at all times: sloppy dressing never looks professional!
Alexis cautions you to avoid wearing vivid prints when you are making a presentation. “You want your audience to focus on your presentation, not your dress” she advises.
Because it is important to make yourself heard, she suggests that accessories are kept to a minimum, to avoid “jangling” and potential distraction when you speak.
To keep your clothes in tip top condition, and in tune with your professional look, care for them correctly by following the wash care instructions on the label.
Alexis advises that it’s best to dress your age, and avoid showing too much skin. “Business is about making the most of your talents – not your assets,” she says.
And finally: Don’t forget to take your sunglasses off your head when you go into a meeting. You don’t want to look like you’re off to the beach!