Category Archives: Be the Best Brand You Can Be

Packaging yourself for the future

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Sometimes success is easier to spot in others than to achieve for ourselves. But without realising it, by adopting small habits that lead to small gains, you can make it to the top.

Want to know how? Look no further. We’ve summed up four habits you can start doing today:

Develop your brand

The growth of social media has immensely contributed to the need to constantly manage your online reputation. Whether you want a career change, are a first-time job-seeker or you’re simply browsing to see what’s out there, it’s important that you think, act and plan like a business leader.

Before employers contact you for a job interview, they will conduct an online search of your name. Chances are that your current employer is already clued up about your online activities too. When you interact with people, whether online or offline, it automatically causes them to build an image of who you are and what you’re about.  Why leave your professional reputation to chance when you can be your own PR guru?

Be a great communicator

Communication is easy; it’s something that you do daily. But effective communication is another thing. It is an essential part of your professional life and success. If you want to be a thought leader in your industry, it is essential to be a great communicator. When you learn to communicate effectively, you’ll be better equipped to understand people, build trust and respect, and establish avenues that’ll lead to an improved personal brand.

Look and act confident

Building a strong first impression is important when it comes to creating your personal brand. And one of the most important things you can do to create an everlasting first impression is to project confidence.

When you bring out confidence from within yourself, you present yourself to everyone else in a very authentic manner. When you are honest with yourself and those around you, only then will you build trust for your personal brand.

Write down your life goals

Goal setting is a vital exercise used by many top-level athletes, business-people and achievers in all fields. So why not use it for your personal development?

By regularly setting goals for yourself you decide what you want to achieve and how you want to get there. Thereafter, with a precise knowledge of what you have to concentrate on to achieve your goals, you can take steps that lead you to success.

Related to: 6 Things not to do to if success is what you’re after

3 secrets to effectively communicate your brand

By now you probably know the importance of building and maintaining your personal brand. But once you’ve dedicated your time to perfecting your brand, how can you share it in the most effective way? What are some of the best practices you can implement to get the results you want?

Below we’ve collated 3 things you can start doing immediately:

3 Secrets to effectively communicating your brandUse your Who’s Who SA profile

For years now, Who’s Who SA has assisted thousands of professionals to grow their professional brand. As a registered and active Who’s Who user, you can build an extensive network of associates, beneficial for your online reputation. Moreover, you’ll be able to promote your professional experience.

Based on the information contained on your professional profile, our ranking system will track your progress, enabling you to earn various noteworthy badges that will distinguish you from the rest and stand you in good stead of recognition from some of the region’s top recruiters.

Share your brand in your email

For many professionals, email is just another form of communication. But beyond the message, your name and professional email address, every message you send has the potential to be reshared and reinforce your brand.

If you send dozens of emails daily, you should use your email signature as an opportunity to share and deliver your brand. Consider adding a short, language appropriate tagline to your signature. This will help your recipients to get a simple and subtle reminder of who you are. Also think about using your voicemail to reinforce your brand. By adding a short message reminding your callers about what your business is about, you’ll instantly reinforce your brand.

Mention your brand in conversation

Although you may use your Who’s Who profile occasionally, to reinforce your brand you’re going to have to talk regularly about your it. Depending on your audience, you’re also going to have to become more intentional with your choice of words. In one instance you may be conversing with a technical expert, in which case your word choice will differ than when you’re in dialogue with someone that has no idea about the technical field. In either case it’ll depend on the audience, the circumstance and the message you want to convey.

To effectively mention your brand you’ll need to practice talking about it out loud. Keep in mind that the more you share your brand the more gracefully you’ll deliver it. Also try and observe how your audience reacts. By picking up emotions such as, boredom, confusion and engagement, you’ll be able to tell if you’re on the right track or not.

Follow our simple registration process to start enhancing your professional brand.

Why typos are inevitable

You’ve spent countless hours putting the final touches to your research assignment. You’ve dug out your Oxford dictionary, consulted all the online dictionaries and asked advice from your lecturer to ensure that you’ve made use of the right words, tone and expressions to bring your points across.Why misting typos is inevitable

So when you hit START to print your 100-page assignment, you’re pretty confident it’s devoid of any errors.

But hold up! Where did that glaring error on page one come from? How is it that when you went over your assignment you missed that mistake? Continue reading