Category Archives: Brand Management

How to engage with your Instagram followers

Instagram is no longer just a platform for users to post images of their favourite things. Now businesses can use the social media platform to fill their pages with brand content. As a matter of fact, in comparison to other major social media platforms, Instagram has the highest engagement rates between brands and customers.

While it’s great that your followers want you to engage with them, how you go about it is what matters. If you’re uncertain about what it takes, follow these tips below to ensure you get the most from your Instagram followers.

Instagram

1.Teach yourself how to make most of Instagram for business

More and more businesses are setting up homebase on Instagram so they can stay in touch with their target market. In response, Instagram has created an Instagram for business, where businesses can now get tips, brand spotlights, API examples and news straight from Instagram’s headquarters.

2. Develop a following

Consider these three tips for growing your followers:

  1. Make use of popular and relevant hashtags
  2. Link your Facebook page to your Instagram account
  3. Follow back, comment and like others’ posts

3. Add an embedded Instagram video to your website

With Instagram’s embed feature, you can extend your content to users who may not be able to see your shares on other social media networks.

4. Contrast your posts by using filter types and no-filter types

You can use the various filters Instagram provides to change the look and feel of your page. A study conducted by Simply Measured  revealed the top filter choices, finding that top of the list was Lo-fi, followed by Valencia, Rise, Amaro, Hudson, Sierra, X-Pro II and Hefe.

5. Host photo contests on Facebook

You can leverage photo contests on Instagram using hashtags so you can organise submissions and an RSS feed to keep up with entries as they come in.

To help you promote your contest, use Facebook status updates.

6. Post images of your employees

A few posts of some behind-the-scenes shots is a great way to showcase your organisation. It’s also a way to celebrate your employees and show how much you value them.

These are only a few ways to use Instagram to enhance your brand. If you have any tips of your own that you’d like to share, you can leave a comment in the comments box below.

4 Career mistakes (and how to change them)

Career mistakes to stop nowRegardless of how happy you are in your current job, don’t make the  mistake of becoming too comfortable. Not only do things change: companies retrench, are bought out or operations move locations, but you might also feel like it’s simply time for a career change.

If you want the best career possible, or want to move on quickly if and when the time comes, here are a few career stunting mistakes you should avoid at all costs:

Mistake I: Not taking up new challenges or learning

Ignoring new trends in your industry and doing things the old-fashioned way will not push your career to greater heights. Instead your skills and knowledge will dwindle and eventually be outdated. Step outside your comfort zone. Acquire as much as you can about your industry; take on new projects, keep up to date with the latest technology and the best practices.

Mistake II: Avoiding networking and looking for new opportunities

Declining any and all opportunities to attend industry or company events, and constantly isolating yourself will not get you far. By meeting new people, whether within your industry or company, you’re inadvertently building a contact base – which will be beneficial when looking for a new job. In addition, networking will assist you in exploring various other possibilities in your industry, including what kind of positions your peers hold and how much they earn.

Mistake III: Leaving a bad impression

Inability to maintain confidentiality and participation in gossip is likely to destroy any chances of a promotion or new job opportunity. It’s important to remain professional and respectful at all times – avoid any gossip chains, be it with your colleagues, boss or office friends. Also remember to apply the same principle to your social media posts as well.

Mistake IV: Not performing to your full potential

Not being a team player and not delivering above and beyond of what’s expected of you will send out all the wrong messages. Therefore, try to always give your best and don’t shy away from taking on new challenges and opportunities.

Changing your mindset and adopting these small habits will lead to small gains.

Packaging yourself for the future

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Sometimes success is easier to spot in others than to achieve for ourselves. But without realising it, by adopting small habits that lead to small gains, you can make it to the top.

Want to know how? Look no further. We’ve summed up four habits you can start doing today:

Develop your brand

The growth of social media has immensely contributed to the need to constantly manage your online reputation. Whether you want a career change, are a first-time job-seeker or you’re simply browsing to see what’s out there, it’s important that you think, act and plan like a business leader.

Before employers contact you for a job interview, they will conduct an online search of your name. Chances are that your current employer is already clued up about your online activities too. When you interact with people, whether online or offline, it automatically causes them to build an image of who you are and what you’re about.  Why leave your professional reputation to chance when you can be your own PR guru?

Be a great communicator

Communication is easy; it’s something that you do daily. But effective communication is another thing. It is an essential part of your professional life and success. If you want to be a thought leader in your industry, it is essential to be a great communicator. When you learn to communicate effectively, you’ll be better equipped to understand people, build trust and respect, and establish avenues that’ll lead to an improved personal brand.

Look and act confident

Building a strong first impression is important when it comes to creating your personal brand. And one of the most important things you can do to create an everlasting first impression is to project confidence.

When you bring out confidence from within yourself, you present yourself to everyone else in a very authentic manner. When you are honest with yourself and those around you, only then will you build trust for your personal brand.

Write down your life goals

Goal setting is a vital exercise used by many top-level athletes, business-people and achievers in all fields. So why not use it for your personal development?

By regularly setting goals for yourself you decide what you want to achieve and how you want to get there. Thereafter, with a precise knowledge of what you have to concentrate on to achieve your goals, you can take steps that lead you to success.

Related to: 6 Things not to do to if success is what you’re after