World Wide Worx and Student Brands conducted a study among 1435 students from universities and colleges across South Africa to find out what their web and social media interests were.
Most students believed that technology, including smartphones, the Internet and social networking, enhance their social lives and improve their studies and general quality of life. Of those interviewed 59% acknowledged that they were addicted to Social Media while 16% admitted that they were highly addicted.
Facebook is by far the most used network with 96% of the surveyed students registered and Twitter is the second most popular with 70% of the 1435 students tweeting. Google+ was found to be used by 47% mostly due to their institutions’ use of Google Apps to facilitate student accounts. Even less students were found to be active on Mxit, LinkedIn (which attracted senior students soon entering the job market), Instagram and Pinterest.
With regards to Instant Messaging apps, most students indicated that they prefer using Whatsapp. BBM had 12% more users than Facebook messenger while Mxit trailed all of these with an active user base of only 28%. Almost 70% of the students were found to be accessing the internet via smartphones, 61% used Laptops or notebooks, and 50% used their institution’s Desktops. The most popular phones are Blackberry (57%), Nokia (20%), Samsung (14%), with iPhone, Sony and HTC lagging.
The research study also concluded that a little over half the students used their campus’ WiFi network. Less than half used 3G modems and their phone’s mobile data.
The study found that usage and accessibility was largely determined by costs of devices and internet connections. Although many students would like to purchase an iPhone, “that doesn’t mean they will in fact move to the iPhone,” CEO of Student Brands Daryl Bartkunsky points out. “It’s an aspirational phone, but one they can’t afford, so many will go with the low-end BlackBerry because of the cost of the phone and the affordability of BlackBerry Internet access on the older phones. Low-cost Samsung and Nokia smartphones will also benefit.”
For more information, read the full article here: http://www.worldwideworx.com/hightech-students/