It is becoming more and more evident that putting effort and time into developing your online personal brand is well worth the time spent. Your online profile is no longer just useful for making yourself available for new career opportunities, but is increasingly also about adding credibility to your name and enhancing the reputation of your business – or any company you’re associated with.
Social media profiles are a driving force in this phenomenon. Since its advent, social media has made it easy for people to market their personalities online, and companies are buying in. Put two guys with extremely different personalities in the same room. One is likeable and exudes confidence but knows nothing of the job, whilst the other guy knows everything, but is egotistical and difficult to get on with.
Which of the two do you think stands a greater chance of being employed?